My brother, Will, appears in this advert as one of the lead guys, the one in the suit and with cappuccino foam on his top lip! I think it’s a rather good viral ad. I showed it to my boss and he immediately went and bought a .tel domain for himself! I’ve got jemima.tel too… just incase it takes off.
Oh, and if it does take off and the ad goes international my brother’s pay packet will increase significantly, so we’ve a vested interest really!